After establishing a fresh and vivid brand, we expanded Cytiva World with a series of further films and campaigns. These focused on the challenging realities faced by scientists when developing novel therapies or streamlining workflows, helping establish Cytiva as a market leader and expert partner rather than a house of products.

Cytiva World continued to grow across the funnel with a new campaign at the solution and service level, capturing the critical importance of filtration in stopping contaminants and costs from running wild. This leaned into the iconic world of The Western, telling our own unique tale of unwanted risks and dependable troubleshooters.

To further strengthen the Cytiva brand, we’ve collaborated on many more campaigns and project types. These include value proposition strategies, new product launches, research and development campaigns, and thought leadership initiatives. While different in nature, all have established a series of unique and compelling brand characteristics.