Novo Nordisk and UNICEF share a united commitment to addressing one of the world's growing health challenges, childhood overweight and obesity. World Children's Day presented the perfect moment to shine a light on this partnership and the meaningful work being done to tackle the issue on a global scale.

Childhood overweight and obesity are complex and often misunderstood issues, affecting millions of children worldwide. With a shared goal of driving awareness and action, Novo Nordisk and UNICEF needed a way to bring this story to a broad audience in a way that was both informative and deeply human.

We created a film that tells the story of childhood overweight and obesity; what drives it, and how it can be effectively addressed. Released on World Children's Day and shared across social media, the film reached 13,204,294 people worldwide, giving the Novo Nordisk and UNICEF partnership a powerful and far-reaching voice.